Our Mission
We tailor our unique methodology to deliver personalised insights for our pharmaceutical clients to deeper understand their customers.
Who We Are
For organisations today, data is the most valuable asset and it’s more important than ever to deeply understand your customer’s needs and personalise the customer experience. There is more pressure on pharmaceutical companies to know their customers and the key to this is having relevant, up-to-date marketing data to make informed decisions and ultimately drive more sales.
At Audience Healthcare, we have spent over 30 years establishing and honing our unique, bespoke methodology. This methodology reveals a true picture of customer attitudes and the prescribing environment, with qualified named contacts who can then be categorized and prioritized depending on their responses and your target criteria. This highly cost-effective approach cuts out time-wasting, costly contact with targets that lack potential.
Our Leadership Team
Steven Church
Managing Director
Previous to establishing Audience Healthcare Steven co-owned one of the UK’s most successful direct marketing agencies and was a founder of Binley’s, a large publishing house specialising in providing targeted NHS data.
His first taste of collaborating with pharmaceutical companies was back in the late 80’s when he became recognised for his successful telephone market research and marketing solutions such as detail follow-ups and transfer order generation. He saw an opportunity to create a business focussed on providing both database building and market research to the pharmaceutical industry and created Audience Healthcare in 1993 with that mission in mind.
Today, Audience healthcare is well-known for bringing its unique named respondent methodology to the pharmaceutical arena which offer its clients a massive benefit over and above traditional market research.
Louise Farrell
Operations Director
Louise has worked for Audience Healthcare since its inception and previously ran a successful accounting software organisation.
She has many years of healthcare marketing experience, which together with her creativity and attention to detail translates into a huge advantage for our clients and their projects.
Our wider team is made up of a number of leading consultants with specialised expertise in pharmaceutical marketing & research.